Advertising checklist
All advertisements placed by or on behalf of the ÎÞÂëÂÒÂ× need to contain certain essential elements. Anyone involved in placing and/or designing ads for ÎÞÂëÂÒÂ× is encouraged to use this checklist as a guide to make sure these elements are included or addressed. Unless otherwise noted, these elements apply to all print, radio, television and web advertising.
- Event specifics
Name, date, time, place of game or event (if applicable) - ÎÞÂëÂÒÂ× website
www.uaf.edu or department's website (whichever is applicable) - Contact information
Phone number, email address (if applicable) - Broadcast availability
If the game(s) or event(s) being advertised will be broadcast via radio, TV and/or web streaming, be sure to include this information in the ad. - Required language
The short version of the nondiscrimination statement is required for PRINT ads. Federal law requires that the short (if space allows) or micro combination AA/EO and nondiscrimination statement to appear on all ÎÞÂëÂÒÂ× print, multimedia and web publications designed for external distribution. Optionally, the accreditation statement may also be included. - ÎÞÂëÂÒÂ× logo
Print and TV ads must include the ÎÞÂëÂÒÂ× logo or one of the unit's official ÎÞÂëÂÒÂ× signature graphics. The logo should not be smaller than 1/2" across in print ads. Logos and full usage guidelines can be found online at www.uaf.edu/logo/. - ÎÞÂëÂÒÂ× name
Print, radio and TV ads must include "ÎÞÂëÂÒÂ×" in the copy or as part of the logo. "ÎÞÂëÂÒÂ×" may be used instead of "ÎÞÂëÂÒÂ×" in radio ads when appropriate. Do not use a comma, dash or hyphen between Alaska and Fairbanks. - Review and approval
Before any ad is published or broadcast, a proof or script should be reviewed by others for accuracy. University Relations staff members are available for consultation and review of your ads. Call 907-474-6281 (if you need assistance) or submit the to request a review.