Memo: Implementation of the institutional identity
MEMORANDUM
TO: Warren G. Fraser, Manager of Printing and Duplicating Services
FROM: Patrick J. O'Rourke, Chancellor, ÎÞÂëÂÒÂ×
DATE: October 9, 1990
RE: Implementation of the Institutional Identity
Our name, the ÎÞÂëÂÒÂ×, is one of our most valuable assets for it distinguishes us from other institutions--a distinction that I hope we all take pride in.
Whenever anyone receives any form of communication from or about any program, institute, department, or college of the ÎÞÂëÂÒÂ×, I want the recipient to immediately recognize that the information comes from the ÎÞÂëÂÒÂ×. Only through consistent use of the logo and script type, as shown on the attached material on ÎÞÂëÂÒÂ× graphic Identity, can this objective be achieved. It is also imperative that all printed material that will be distributed off campus have the same EO/AA statement.
I request your participation in meeting the objective that all ÎÞÂëÂÒÂ× printed material use the logotype in a correct manner. To do this effectively, a method to check on correct logotype usage and EO/AA statement usage should be adopted in your department. please request individuals to use the logotype and EO/AA statement. Anything intended for off-campus use must have the correct EO/AA statement. Occasionally, there may be strong objection to this. The Office of University Relations can provide help with these individuals. Please direct these people to University Relations.
I would like you to send one copy of all material printed by your shop to Karen Cedzo of University Relations.
You cooperation on this is appreciated.